Global Director Sales & Retail Media Monetization

Purpose of This Role

The Director Sales & Retail Media Monetization plays a key role in creating a new multi-billion advertising opportunity in airport and retail mediaThe position holder owns revenue growth, drives global advertising partnerships, and builds a scalable sales operation that monetizes the company’s unique media assets. This role requires deep knowledge of ad platforms, DOOH, and programmatic, as well as the ability to close high-value deals with global brands and agencies. The Director Sales & Retail Media Monetization reports to the SVP Advertising and Commercialization and is based in Berlin, DE, with the expectation to transition from remote to a hybrid model.

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Your Responsibilities

• Own and scale ad sales across DOOH, programmatic, retail media, and multi-channel advertising
• Develop high-value brand partnerships with endemic (beauty, liquor, fashion) and non-endemic (finance, travel, tech) advertisers
• Lead high-performing sales teams and drive execution across regional retail media and agency partners
• Optimize revenue models by integrating direct IO, self-service DSPs, and programmatic monetization
• Co-sell with Category Management to secure long-term advertising budgets from suppliers

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Your Profile

• 10+ years in advertising sales, retail media, adtech, or programmatic
• Proven track record of closing €10M+ media deals
• Deep knowledge of retail media, ad exchanges, and brand sales
• Ability to build and scale high-performing ad sales teams globally
• Fluent in English, spoken and written; additional language is an asset

We welcome your application and look forward to connecting with you!

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