Global Head of Ad Operations (m/w/d)
Der Kunde
Our client is one of the global leaders in travel experiences, with a vast network spanning numerous countries and locations. With a traveler-first approach, they provide retail and F&B services across airports, motorways, cruise lines, seaports, and railway stations. Guided by their Destination 2027 strategy and strengthened by a recent merger with a major travel F&B company, they are committed to transforming the travel experience worldwide.
Zur Rolle
Role Objective
Our client is looking for an experienced Head of Ad Operations & Campaign Management to lead a high-performing team and deliver innovative, omnichannel advertising campaigns for some of the world’s most iconic brands, including L’Oréal, LVMH, and Coty.
This role involves full responsibility for the execution, optimization, and performance of the company's multi-million-dollar media budget on behalf of 1,000+ global brand partners and suppliers. Key responsibilities include driving first-party and second-party media monetization across digital, social, digital out-of-home (DOOH), in-store TV, and in-store promotions.
With a strong focus on digital channels, this person will be expected to elevate campaign operations to global agency standards, drive automation, implement world-class measurement practices, and achieve significant Return on Ad Spend (ROAS) improvements — all while maximizing the commercial impact of the company's expansive second-party media ecosystem.
This position reports directly to the SVP of Advertising and Commercialization and is based in Berlin, offering a hybrid working model.
Deine Mission
- Own full-funnel, omnichannel campaign delivery — from strategy and pre-sales planning to live activation, optimization, and post-campaign analysis
- Manage the multi-million-dollar media budget across 1,000+ supplier campaigns, ensuring maximum efficiency, performance, and client satisfaction
- Lead execution across programmatic trading, paid social, DOOH, in-store media, and second-party media activations
- Build, mentor, and inspire a high-performance ad operations team - traders, campaign managers, and optimization specialists
- Develop best-in-class processes, automation, and playbooks to optimize ROAS, media efficiency, and scale
- Collaborate closely with sales, client success, product, and data teams to maximize revenue and performance outcomes
- Act as a consultative partner to brand clients, optimizing campaigns and driving rebookings and long-term partnerships
- Advance the companie's second-party media offering, working across data, platforms, and partnerships to unlock new value for suppliers
Dein Profil
- 8+ years of hands-on experience in programmatic media, trading desks, retail media, or paid social - ideally with an agency or multi-channel campaign leadership background
- Expertise in DSPs (DV360, The Trade Desk, Xandr, etc.), social platforms, digital measurement, and second-party media strategy
- Strong commercial instincts and experience managing large-scale media budgets with accountability for ROAS and performance
- Proven success building and scaling high-performing teams to a global or “world-class” agency standard
- Deep fluency across omnichannel media — digital, DOOH, in-store, social — and strong executional and strategic leadership
- Track record of driving aggressive performance optimization and revenue acceleration
- Excellent communication, consultative, and executive presentation skills
- Entrepreneurial, hands-on leadership style and relentless drive for results
- Fluent in English; additional languages are a plus
Nice to have
Unser Kunde bietet
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